I'm not a big fan of Microsoft or Facebook, but I am hugely impressed by Gate's Philanthropy - as it is making a real difference. His example is now being followed by Mark Zuckerberg amongst others in giving away at least half of their great wealth: http://www.guardian.co.uk/world/2010/dec/09/billionaires-giving-pledge-wealth
You could argue that this is simply the most exclusive vanity badge in existence (which it is), but regardless of their reasons for doing it - that does not stop the fact that what they are doing is great.
Massage their egos with the full list here: http://givingpledge.org/#enter
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