Webonaut

Apple's event today was notable not for the shiny new MacBook Air (lovely as the expensive little netbook is) but for the meteoric rise of the Mac laptop. Presumably the growth (to 1 in 5 computers sold being a Mac) comes from a shift in customer perception of Apples as "weird" - a charge led by the myriad Apple Stores popping up, but principally due to consumers getting and loving iPhones and iPads, reasoning other Apple products must also be good. Sadly, as I've noted before the desktop Mac OSX has some quirks that make it frustrating for long-time users, let along the confusion of newbies. Apple must have been reading blogs like this, as they appear to be addressing some of these foibles with OSX Lion (due in Summer 2011). I hoping that the importance of change on the desktop is not lost on the folks in Cupertino - customers want as easy an experience with OSX as on their iOS devices. If Steve can fix it so that a) Launching applications is much more intuitive (i.

Which is best for marketing - Twitter or Facebook? Most CEOs don't know the difference apparently, and some predict there can be only one winner. That's clearly NOT the case, and the differences are marked and intractable (i.e. neither side can easily develop their applications to incorporate the good points of the other). Here are the 3 big differences: 1. Facebook focuses on the individual - Twitter focuses on the information . For example, you get photo albums (and massive amounts of other information) on Facebook (but not Twitter) which means: a) With Facebook you get a load of information about each person, with some fluff about how they've just eaten an oatcake and got a new cow on FarmVille - with Twitter you get what each person wants to say without the distractions b) Facebook a voyeur's dream - the boys I know use it to goggle at the girls in their life - the girls to compete with how good / shit their life is and marvel / secretly cheer at other people's

US GAMES CONSOLES SOLD IN SEPTEMBER XBox 360: 484,000 units PS3: 312,000 Wii: 254,000 So, this was a surprise to me today when NPD released the figures... not because of the decline of the Wii (it's not a) looking any shorter in the tooth b) has had 26% less releases in 2010 c) everyone who would want one has pretty much got one d) it's losing it's main natural controller USP to Sony's Move and Microsoft's Natal tech). No, the big shock was Microsoft out-pacing PS3, considering it's motion tech offers by most accounts an inferior experience. The controller-less tech is clever, but offers no easy way to actually walk about - with games forced to move "automatically" (making everything seem like TimeCrisis). I suppose they could capture walking-on-the-spot motion, which would have the added bonus of making players look like a minister from Monty Pythons MoSW . Nice. How are Sony failing to convey the message that their faintly silly looking illuminated b